I spent several formative years in Southern Utah and developed a significant appreciation for agriculture in my college studies, where I learned and worked alongside students who came from multi-generational farming and ranching operations. The hands-on experiences I was fortunate to participate in and the relationships I forged with my fellow students - who now represent the future of agriculture - were instrumental in founding the deep respect I now hold for farmers and ranchers. The lessons I learned through those experiences stirred a strong desire to use my writing skills to benefit agriculture. For many years since the call to advocate to agriculture was inspired in me, I struggled to find a way to do that. Keener Media is the answer to that question: I hope to broaden society’s understanding of agriculture, exemplify the values agriculturalists hold dear, and most importantly, allow farmers and ranchers to spend more time focusing on what’s important by managing their written content.